Wallenius Wilhelmsen is a global logistics and shipping solutions facilitator for cars, trucks, rolling equipment, and breakbulk. The organization’s main purpose is to build sustainable supply chains, imagining new, more efficient solutions for the changing world of mobility and transport on land and sea. Wallenius Wilhelmsen also has an ambitious goal of reaching a zero-emission, full-life-cycle supply chain for vehicles.

In 2016, the organization identified an opportunity to further invest in its greatest asset—its top talent—to grow the company and take a step closer to reaching its strategic initiatives.


Wallenius Wilhelmsen wanted to find an external organization to bring its vision to life and develop a program that answered its unique challenges. The company chose to partner with Bluepoint because of its ability to design and deliver a leadership experience focused on helping its leaders tap into their natural talents, increase self-awareness, and become their best selves. Bluepoint created a custom leadership development program (LDP) for Wallenius Wilhelmsen’s top performers, with the overall goal of walking away with a better understanding of how to anticipate and drive change, collaborate as one, and lead and grow others, as well as themselves. This program was intentionally designed to strengthen the organization’s global portfolio of leadership talent. The organization isn’t steering its high performers toward specific roles; rather it’s focused on developing leaders who could step into several different roles in the future, as well as diversify the source of talent for those roles.

The LDP program was also designed to support the end-to-end supply chain strategy by breaking down siloes within the organization. Through an integrated approach of cross-functional, global cohorts, leaders are able to align their leadership approaches and philosophies. It also serves as a powerful tool to strengthen and build relationships that might not have been established without the program’s existence.

Personalized branding and design

To achieve Wallenius Wilhelmsen’s specific program goals, Bluepoint not only designed a program that weaved organizational values and strategic learning objectives into the content but also customized it with branded colors and imagery aligned with the industry.

The custom blended learning program commenced with a virtual kick-off session to build excitement, set expectations, and equip managers with appropriate details. Bluepoint then used a 360 assessment to obtain feedback from multiple individuals who work with the participants. The goal of the 360 was to determine areas for improvement and create a baseline to measure growth while providing a valuable source of self-awareness.

From there, Bluepoint delivered a mix of in-person and virtual workshops over the course of the program. Participants gathered for two 3-day, in person workshops. The first group of in-person sessions focused on helping participants lead and grow themselves more effectively, and the second group was centered on preparing participants to lead and grow others successfully. In between sessions, participants gathered virtually for three separate workshops. Topics were chosen based on current business challenges and leadership growth opportunities.

Additionally, the LDP incorporated learning application trios. These interactive, small-group sessions are designed to help participants engage in coach-like conversations and challenge each other to keep their development commitments. The cohort was divided into diverse groups to encourage the formation of new relationships and share a wide range of personal experiences.

To further support participants on their development journey, each participant also worked with a Bluepoint leadership coach for four coaching sessions. They were encouraged to take full advantage of this opportunity to explore how best to apply the most critical learnings from each workshop. To further reinforce learning, micro-eLearning programs were offered following both in-person workshops. Participants received a series of short, strategically designed lessons to deepen their understanding of the concepts and practices covered during the workshops, reflect on their current leadership practices, and implement new behaviors at work.


In tracking the careers of the LDP graduates, Wallenius Wilhelmsen has promoted or expanded the role of:

  • 70% of the participants in the 2018–2019 cohort
  • 41% of the participants in the 2020–2021 cohort

In addition to substantial quantitative results, the connections and relationships that were built cross functionally and globally have been priceless to Wallenius Wilhelmsen. Leaders established cohesive long-lasting relationships with their colleagues due to their shared transformational experience, from which they can continually lean on throughout their careers for support and advice. Wallenius Wilhelmsen and Bluepoint continue to work together to update the program for future cohorts, with the continuous goal of creating a dynamic program to develop well-equipped and agile leaders.

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