Bluepoint Leadership Development

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How to Craft a Compelling Team Purpose: Coaching Questions for Co-Creation

A unified purpose helps drive motivation and aligns each member of your team to the same shared objectives. During periods of change or adversity, a shared purpose also cultivates resilience. At Bluepoint Leadership, we believe that the best path toward crafting a compelling team purpose is through co-creating it as a group.

Why Co-Create a Team’s Purpose?

  1. It leverages diverse perspectives and insights
  2. It fosters ownership
  3. It ensures buy-in and commitment

As a team, discuss the questions in the fillable PDF. Elect one person to record and note your responses. Once you have completed the coaching questions, use the responses to distill down to a shared purpose for your group/team/company.

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