Bluepoint Leadership Development

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A Dynamic Guide to Generating Interest in Your Leadership Development Program

If you’ve recently launched a leadership development program, this might sound familiar: you’ve meticulously designed it, chosen the best learning methods, and recruited top faculty, but participation is far below expectations.  

This issue is typically not with the design of the program but with the “marketing” of it to the organization and potential participants.   

So how do you effectively market your new leadership development program?  It involves several key steps that in aggregate will generate interest and excitement. 

In this guide you will: 

  • Discover how to embrace a new mindset to properly “sell” your program 
  • Learn how to generate interest with a 5-phase process 
  • Complete useful action items to evaluate your current plan and make actionable changes where necessary

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